Personifi

Personifi is a data analytics offering within the Leo Burnett Group that uses human insight and creativity to leverage big data. They requested an identity that highlights their view of the individual as a unique human being—not just another number in a sea of data.



Design Direction:
Shereen Peterson, Alisa Wolfson
Concepting: Pam Madigan

Created at the Leo Burnett Dept. of Design

Personifi_Website_CaseStudy-01Personifi_Website_CaseStudy-01
Personifi_StationaryComp_CPersonifi_StationaryComp_C
Personifi_BusinessCardComp_EW_V2Personifi_BusinessCardComp_EW_V2
personifi_outdoor_comppersonifi_outdoor_comp
Personifi_Website_Comp-01Personifi_Website_Comp-01
200504866-001200504866-001