Dept. of Donuts
Leo Burnett Chicago created an agency-wide showcase to allow internal departments the opportunity to present capabilities and offerings to their peers. Wary of taking ourselves too seriously (and confident a free donut would charm every guest), we conceived and branded a dessert-based incarnation of our studio, aptly named the Dept. of Donuts. This playful pop-up encompassed everything from aprons to packaging, capped off with a 1,500 donut wall installation.