Think Soap

Friends of the Chicago River partnered with Leo Burnett to create a memorable way to remind Chicago residents to conserve water and protect the river from sewage runoff during heavy rainstorms. These bars of soap were produced locally and distributed along the riverfront.

Design Direction: Alisa Wolfson, Dave Lowe
Art Direction: Pablo Jimenez, Julio D'Alfonso

Created at the Leo Burnett Dept. of Design


During heavy rains, stormwater and runoff overwhelm the sewer systems and harmful waste is flushed into the Chicago River. Most Chicagoans aren’t aware of their impact.


Think Soap was distributed to educate Chicagoans when water is at the top of their mind: during a shower.